Home / Acquisitions
For buyers of small businesses
You bought the business. Don't lose the customers that came with it.
When the seller walks out the door, their handshake network walks with them. The New Ownership Digital Launch installs the website, Google presence, and phone coverage a newly-acquired business needs in your first 30 days of ownership.
SBA lender or business broker? We help acquisition borrowers protect revenue through the ownership transition so your loan performs. See the referral section.
The year-one problem
The riskiest part of buying a Main Street business is the twelve months after closing.
Most long-held small businesses were built on the seller's personal relationships and word of mouth, not on a marketing engine anyone can hand over. The customers were loyal to Dave, not to the company. The day Dave leaves, the lead flow starts leaving too. That's not a website problem; it's a revenue-continuity problem, and it shows up exactly when a new owner can least afford it.
The seller exits
Decades of relationships, referral habits, and "just call Dave" goodwill leave with them.
Customers start deciding
Regulars, referral partners, and employees quietly judge whether this is still the business they trusted.
Revenue dips
With no digital lead flow to replace the handshake network, the projections in the loan file start slipping.
What we install instead
A transition site, the Google profile moved to you, reviews kept, and every call answered. Lead flow you own.
The package
The New Ownership Digital Launch
One fixed-scope engagement, delivered in the first 30 days of ownership. No retainer required, no hourly surprises. A named product a lender can refer and a buyer can budget from loan proceeds.
Transition website
A modern, fast site that announces the ownership transition the right way: reassuring existing customers, introducing you, and capturing leads that don't depend on the old owner's relationships.
- "Under new ownership" story told so regulars stay, not worry
- Mobile-first, built to convert calls and form fills
- You own it outright: domain, hosting, content
Google Business Profile & review migration
The single most valuable digital asset most Main Street businesses own is their Google profile and its years of reviews. We transfer it to you properly so nothing is lost in the handover.
- Ownership of the profile moved to you, reviews preserved
- Hours, phone, photos, and listings updated everywhere
- A review system so the five-star momentum continues under your name
AI phone coverage for the handover
The first months of ownership are chaos. You're learning the business, not sitting by the phone. An AI receptionist answers every missed call, books the appointment, and texts you the message, so no customer hits voicemail and tries a competitor.
- Every missed call answered, day and night
- Appointments booked, messages delivered to your phone
- Optional after the first 90 days. Keep it only if it earns its keep
A lead pipeline you control
Local search foundations done right from day one: on-page SEO, clean call and form tracking, and a simple monthly view of where leads come from, so the growth plan you showed the bank has an engine behind it.
- Local SEO foundations for the searches your customers actually make
- Call & lead tracking set up cleanly, so you see what's working
- A plain-English handoff report when the 30 days are up
The whole package
$3,500–$8,500 fixed scope · one-time
Priced to the size and condition of the business you bought, quoted up front, delivered in 30 days. Scoped to fit the working capital already built into a typical SBA 7(a) acquisition loan.
Get a fixed quote for your deal →The first 30 days
What happens, week by week
Transition plan
We map what the seller is taking with them (relationships, referral sources, the Google profile, the phone number) and plan the announcement so customers hear the right story first.
Build & migrate
The transition site goes up, the Google Business Profile and reviews move to your ownership, listings are corrected everywhere, and phone coverage goes live.
Launch & handoff
Everything is live and in your name. You get a plain-English report of what was installed, what it's doing, and what's worth doing next, with no obligation to continue.
For SBA lenders & business brokers
A safer loan and a smoother closing, at no cost to you.
The most common way an acquired business gets in trouble is revenue falling off after the seller leaves. A buyer who modernizes the digital presence in month one is more likely to hit the projections they showed underwriting, and you're the one who pointed them to the fix.
How the referral works: when a deal funds, hand the buyer our one-pager as a resource, the same way you'd mention a good bookkeeper or insurance agent. That's the entire ask. No agreement to sign, no cost or obligation to the bank or brokerage, and we never charge a referral fee in either direction.
The package is fixed-scope and priced to fit inside the working capital that's typically already built into an SBA 7(a) acquisition loan, so it doesn't compete with the buyer's personal cash at the worst possible moment.
And it cuts both ways: RankCTX works with operators across Central Texas, and when a client of ours is looking at acquisition financing, we send them to the lenders we know first.
Want proof before you put your name near it?
Ask about doing your first referred borrower at no charge.
Judge the finished work, then decide if it belongs in your rolodex.
Why lenders refer this
- Revenue continuity = loan performance. Replacing the seller's handshake network with owned lead flow directly addresses the top post-close risk.
- It strengthens the growth plan. "Modernize the digital presence and capture online leads" is the line underwriters like to see. This is the execution behind it.
- Borrowers ask you anyway. New owners ask their loan officer for vendor recommendations constantly. This fills a slot almost no rolodex has.
- Fixed scope, no surprises. A named package with a price range, not an open-ended agency engagement.
Proof
We run a real business on this playbook.
RankCTX isn't pitching a theory. We own and operate a working short-term rental whose entire customer pipeline (site, search rankings, and B2B lead engine) we built ourselves. Click through; it's live.
Magnolia Ranch Waco
Our own property: a direct-booking site with a B2B crew-housing lead engine behind it, built, ranked, and operated by RankCTX. The same install-lead-flow-fast playbook we run for new owners.
Visit site →Filling a property week after week means winning search rankings, converting visitors, and answering every inquiry. It's the exact engine a newly-acquired business needs when the seller's referral network dries up.
We've also shipped client work across Central Texas, including a medical practice site with compliant intake, and we'll walk you through any of it on a call.
Ask to see more work →Questions
Straight answers
Who pays for this?
The buyer. SBA 7(a) acquisition loans routinely include working capital intended for transition and growth expenses, and the package is scoped to fit inside it. It's not an expense the lender or broker carries.
When should it start?
Ideally the week of closing. The first 90 days are when customers, employees, and referral partners decide whether this is still the business they trusted. The transition site, Google handover, and phone coverage should be live before doubt sets in.
What if the business has no website at all?
Very common. Many long-held businesses ran entirely on the seller's relationships. We build the presence from scratch: site, Google Business Profile, listings, reviews, and call handling, so lead flow no longer depends on the previous owner.
Is this only for Central Texas?
RankCTX is based in Waco and works face-to-face across Central Texas, but the New Ownership Digital Launch is delivered remotely for acquisitions anywhere in Texas.
What happens after the 30 days?
Nothing, unless you want it to. The package ends with a handoff report. If you want ongoing local SEO or to keep the AI receptionist, those are month-to-month. Stay because it works, not because you're locked in.
Get started
Under LOI, just closed, or vetting a partner for your borrowers?
Tell me where you are in the deal and I'll reply with an honest read: what's worth doing, what isn't, and what it costs. Lenders and brokers: ask for the one-pager.