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Local search, made plain.
Practical notes on getting found online in Central Texas: local SEO, websites, Google and Apple Maps ads, and what is actually worth your time as a small business owner.
How much does a small business website cost in Central Texas?
The honest price ranges for a small business site in Waco, Temple, Killeen, and Bryan/College Station in 2026, what actually drives the cost, and what's worth paying for.
Read the post →How to get your Central Texas business found in ChatGPT and Google AI search.
More than a third of local searches now end with an AI answer instead of a list of links. Here is how Waco, Temple, Killeen, and Bryan/College Station businesses get cited by ChatGPT, Google AI Overviews, Gemini, and Perplexity.
Read the post →Apple Maps ads are coming to Central Texas this summer, and we will be running them.
Apple is putting ads in Apple Maps for the first time, starting summer 2026. Here is what it means for Waco, Temple, Killeen, and Bryan/College Station businesses, and how to show up first when nearby customers search.
Read the post →More posts on the way
New write-ups on local SEO, Google Business Profile, and getting found in AI search are coming soon. Want a topic covered? Send it my way.